IMG Worlds of Adventure Revealed ‘Avengers: Battle of Ultron’ Ride at Middle East Film and Comic Con

Dubai, 11 April, 2015: IMG Worlds of Adventure, the world’s largest indoor themed entertainment destination, invited visitors of the Middle East Film and Comic Con (MEFCC) 2015 for an exclusive sneak peek at the 1.5 million-square-foot development, with the announcement of a brand new ride – ‘Avengers: Battle of Ultron’.

Fans of the iconic MARVEL Super Heroes had a chance to experience a teaser of the actual ride using state-of-the-art Oculus Rift virtual reality headsets, which was all part of the exciting interactive offerings at the IMG Worlds of Adventure stand at MEFCC.

“We were thrilled to be unveiling our ‘Avengers: Battle of Ultron’ ride at the Middle East Film and Comic Con this year as we know that our future guests, and especially loyal MARVEL fans understand and appreciate the significance of this epic launch,” said a representative of the Ilyas & Mustafa Galadari Group, developers of IMG Worlds of Adventure.

The unveiling of the ‘Avengers: Battle of Ultron’ ride is well-timed, anticipating the much-awaited global-release of Marvel’s Avengers: Age of Ultron, which opens in cinemas on April 30th 2015 across the Middle East, and on May 1st 2015 in the rest of the world.

“The ride will blend cutting-edge stereoscopic 3D media with a highly detailed, realistic physical set and explosive special effects designed to create a fully immersive experience,” added the representative.

This revolutionary ride is set to be a real crowd–pleaser and a must–visit attraction at the mega themed entertainment destination, which is slated to open this year.

The ‘Avengers: Battle of Ultron’ ride is just another example of the thrilling experiences in store for visitors at IMG Worlds of Adventure, whose four zones – MARVEL, Cartoon Network, Lost Valley - Dinosaur Adventure and IMG Boulevard –are set to redefine the concept of themed entertainment in Dubai and the wider Middle East region.

Middle East Film & Comic Con was held at the Dubai International Convention and Exhibition Centre from April 9th – 11th 2015.

About IMG Worlds of Adventure

IMG Worlds of Adventure is owned by the Ilyas & Mustafa Galadari Group, a leading UAE business conglomerate with a diversified portfolio of interests. IMG Worlds of Adventure is Dubai's first mega themed entertainment destination promising visitors from around the world the excitement of four epic adventures in one epic location. Two of IMG Worlds of Adventure’s four zones represent renowned global brands Cartoon Network and MARVEL while the IMG Boulevard and the Lost Valley - Dinosaur Adventure zones are original concepts by the Ilyas & Mustafa Galadari Group. Once open, IMG Worlds of Adventure will be the largest temperature controlled indoor themed entertainment destination in the world, covering an area in excess of 1.5 million square feet. With the capacity to welcome more than 20,000 guests a day, IMG Worlds of Adventure will feature a unique array of adrenaline-pumping roller coasters, thrill rides and spine-tingling attractions based on popular Cartoon Network characters, iconic MARVEL Super Heroes and hair-raising dinosaurs. Additionally, the park will be home to a number of world-firsts, a variety of themed retail stores, exclusive dining venues and a 12-screen state-of-the-art cinema. Situated within City of Arabia, along Sheikh Mohammad Bin Zayed Road, IMG Worlds of Adventure is set to become a must-visit international destination, bringing the best of family entertainment to Dubai’s growing leisure industry.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2015 MARVEL

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