IMG WORLDS OF ADVENTURE UNVEILS EXTENSIVE F&B AND RETAIL OFFERING

Dubai, 29 April, 2015: IMG Worlds of Adventure, the world’s largest temperature-controlled indoor themed entertainment destination, today provided an update on progress, revealing a number of key features.

Food & Beverage offering:

Set to welcome more than 20,000 visitors per day, IMG Worlds of Adventure will boast 28 unique food and beverage offerings. From American to Middle Eastern, Pan - Asian to Mexican, European to Indian, and South African, this variety and scale is anticipated to place IMG Worlds of Adventure at the top of international theme park rankings for F&B offerings. Catering to a truly global audience, this blend of cuisine will provide an unrivalled experience for visitors from all over the world.

As part of a commitment to health, happiness and well-being, and in line with the UAE Government’s Vision 2021, IMG Worlds of Adventure has designed its food and beverage outlets to ensure that the menus are focused on providing healthy and nutritious choices to visitors.

Retail offering:

In addition to the wide range of dining options, the themed destination will house a wide variety of retail outlets, each one themed to one of the four zones – Cartoon Network, MARVEL, IMG Boulevard, and the Lost Valley – Dinosaur Adventure. With a total of 20 planned outlets, visitors will be able to purchase a range of memorable souvenirs and one-of-a-kind collectables.

IMG Worlds of Adventure’s retail offering is being designed to ensure that it will be able to offer something for everyone, with a major focus on creating unique guest experiences.

Group facilities:

In recognition of the fact that it is not just children who can enjoy the benefits of entertainment, IMG Worlds of Adventure is focused on adding to Dubai’s already world class MICE industry. IMG Worlds of Adventure’s dedicated facilities will be able to host groups of all sizes.

IMG Worlds of Adventure Corporate team is committed to the creation of bespoke events for groups, with customizable activities, including a variety of team building exercises. Venues such as the amphitheater, events hall, themed private dining rooms, and conferencing and banqueting facilities, will provide suitable settings for any group.

Entertainment updates:

Middle East Film & Comic Con saw IMG Worlds of Adventure unveil its brand new ride, Avengers: Battle of Ultron, which blends cutting edge stereoscopic 3D media with a highly detailed, realistic, physical set.

Ensuring that it is not only IMG Worlds of Adventure visitors who can benefit from experiencing this world class entertainment destination, a new 12 screen multiplex cinema, will add to its extensive entertainment offering. The cinema will be accessible to those within the park, as well as having a separate access point for those simply looking for an incredible cinematic experience.

IMG Worlds of Adventure is currently in advanced discussions with a potential operating partner for the cinema, which it expects to announce in the near future.

Commenting on the progress of IMG Worlds of Adventure, Lennard Otto, General Manager said:

“IMG Worlds of Adventure is entering a phase of real momentum with construction ongoing and the finalisation of a number of commercial agreements. Building a destination of this scale creates a great deal of expectation among our stakeholders, and we are working tirelessly on creating an experience that will really blow our visitors away.

Visit the IMG Worlds of Adventure team at the Arabian Travel Market next week at Dubai International Convention and Exhibition Centre, stand UAE 2330, Hall 2, from the 4th – 7th May.

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