DEI bags contract for IMG Worlds of Adventure

Leading global souvenir imaging provider, DEI has been awarded a 3 year contract to become the exclusive operating partner for IMG Worlds of Adventure, the world’s largest indoor theme park, wholly owned by the Ilyas and Mustafa Galadari group, opening August 15th, 2016.

DEI provides turnkey imaging solutions and digital media fulfillment to attractions and resorts across the world. At IMG Worlds of Adventure, DEI will deliver a plethora of photography activities including on-ride photography, augmented-reality 3D images, souvenir pictures, whilst introducing new interactive green screen videography solutions

An integral part of the theme park experience, DEI will facilitate a range of photography options such as ‘Interactive Green Screen Videography’, where guests’ images are imported into scenes from different zones to capture moments such as posing with the Avengers or ‘Magic Shots’, which are instantly shareable images in which the background comes to life or ‘Action Pictures’ capturing the guests riding the rollercoasters and, finally, there will be roving photographers to click pictures of guests interacting with their favourite characters for memorable keepsakes.

Commenting, Mr. K.S. Ramakrishnan, CEO of DEI, said, ‘We are delighted to be awarded the souvenir imaging provider contract with IMG Worlds of Adventure for the world’s largest indoor theme park and this is another concrete testament of our position as the global market leader for providing end-to-end infrastructure imaging solutions’ and commendable customer service.

Lennard Otto, CEO of IMG Worlds of Adventure, also commented, “IMG Worlds of Adventure is looking to redefine the theme park experience and so we are proud to partner with DEI so that a fully-immersive day at IMG Worlds of Adventure will now include innovative and futuristic videography and photography.’
Otto continues, ‘Both photography and social media are key aspects of modern life and so offering our guests the latest in entertainment is essential. We are happy to partner with DEI to offer interactive photographs and hi-tech 3D video experiences that can be customized and shared online instantly.”’
Situated within City of Arabia, along Sheikh Mohammad Bin Zayed Road, IMG Worlds of Adventure spans 1.5 million square feet and is expected to welcome up to 30,000 people per day. Consisting of four zones, hosting global brands MARVEL and Cartoon Network, whilst introducing Lost Valley – Dinosaur Adventure and IMG Boulevard, IMG Worlds of Adventure will be Dubai’s first mega-themed international amusement park.

IMG Worlds of Adventure will feature a unique array of adrenaline-pumping roller coasters, thrilling rides, and spine-tingling attractions, bringing the latest in family entertainment to Dubai. The destination will also offer a variety of themed retail stores, exclusive dining venues, and a 12-screen state-of-the-art Novo cinema.


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