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IMG Worlds of Adventure Reveals New Features of 5D Ben 10 Cinematic Attraction

Dubai, June 23 , 2015: Fans of Cartoon Network’s hit show, Ben 10, will soon be able to experience the excitement in 5D at IMG Worlds of Adventure. The world’s largest temperature controlled indoor theme park today revealed further details on the 5D Ben 10 Cinema that will be featured in its 230,000 square foot Cartoon Network Zone.

The 240 seat attraction is set to wow up to 1,200 guests per hour with an exclusive 10 minute original 3D movie that will see Ben and Rook guide guests for their first day as new recruits, culminating in an epic face-off with evil villain Khyber in their most electrifying battle yet! The movie script for Ben 10’s newest adventure has been developed exclusively for IMG Worlds of Adventure, with exciting ride features including scent, water, leg ticklers, air blasts, wind, and motion seats are sure to bring the experience to life.

Commenting on the latest attraction update, Lennard Otto, General Manager, IMG Worlds of Adventure, said, “We are always excited to be able to reveal new details on IMG Worlds of Adventure’s attractions. Ben 10 is a viewer favorite on Cartoon Network, and bringing Ben’s adventures to life in 5D will create a whole new experience for fans.

“IMG Worlds of Adventure is continuing with a phase of positive momentum, and I look forward to disclosing more attraction updates in the near future.”

Tarek Mounir, Turner Broadcasting’s General Manager of Turkey, Middle East & Africa added, “We are delighted that fans of the perennially popular Ben 10 will be able to see him in 5D for the first time. The show is a mega hit with kids and families across the region and this cinematic offer promises to elevate the excitement around our much loved alien-morphing boy hero.”

Set to welcome more than 20,000 visitors per day, the 1.5 million square foot destination recently announced a number of other key updates including a partnership with Novo Cinemas, 20 planned retail outlets, as well as 28 unique food and beverage offerings. In addition, and in terms of construction, the majority of the rides have arrived in Dubai and are in the process of being installed - a key milestone as the project moves into the final phase of development.

About IMG Worlds of Adventure:

IMG Worlds of Adventure is owned IMG Theme Park L.L.C. which division of the Ilyas & Mustafa Galadari Group, a leading UAE business conglomerate with a diversified portfolio of interests. IMG Worlds of Adventure is Dubai's first mega themed entertainment destination promising visitors from around the world the excitement of four epic adventures in one epic location. Two of IMG Worlds of Adventure’s four zones represent renowned global brands Cartoon Network and MARVEL while the IMG Boulevard and the Lost Valley - Dinosaur Adventure zones are original concepts by the Ilyas & Mustafa Galadari Group. Once open, IMG Worlds of Adventure will be the largest temperature controlled indoor theme park in the world, covering an area in excess of 1.5 million square feet. With the capacity to welcome more than 20,000 guests a day, IMG Worlds of Adventure will feature a unique array of adrenaline-pumping roller coasters, thrill rides and spine-tingling attractions based on popular Cartoon Network characters, iconic MARVEL Super Heroes and hair-raising dinosaurs. Additionally, the park will be home to a number of world-firsts, a variety of themed retail stores, exclusive dining venues and a 12-screen state-of-the-art cinema. Situated within City of Arabia, along Sheikh Mohammad Bin Zayed Road, IMG Worlds of Adventure is set to become a must-visit international destination, bringing the best of family entertainment to Dubai’s growing leisure industry.

About Cartoon Network EMEA:

Cartoon Network is a universally appealing boy focused, girl inclusive channel driven by its exciting slate of surprising comedy and adventure. The programming line-up explores the relatable themes of humour, friendship, imagination, action and adventure. Cartoon Network targets boys and girls aged 8-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. The programming slate includes leading comedy animations The Amazing World of Gumball, Adventure Time, Regular Show, Clarence, Steven Universe and Uncle Grandpa and classic action-adventure shows Ben 10 Omniverse and Teen Titans Go!

Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 17 languages in more than 131 million homes across over 70 countries. Cartoon Network can also be experienced through its award-winning website, as well as via games, video on demand, mobile and an array of licensing and merchandising. Cartoon Network is a brand owned by Turner Broadcasting System International, Inc. - a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.

About Turner Broadcasting EMEA:

Turner Broadcasting System International operates versions of core TBS brands including CNN, TNT, Cartoon Network and Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East and Africa (EMEA) and Asia Pacific. It teams with Warner Bros. and HBO to leverage Time Warner’s global reach. In the EMEA region, Turner currently broadcasts 73 channels in 23 languages to 125 countries. Committed to innovation and development, its brands are available to audiences across the EMEA region via the web, VOD, DVD, gaming, mobile, merchandising, publishing or emerging platforms. Turner Broadcasting System, Inc. (TBS) is a Time Warner company.


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