IMG Worlds of Adventure Wins Two Awards at the Annual Cartoon Network Licensing Awards
IMG Worlds of Adventure, the world’s largest indoor theme park, wholly owned by the Ilyas and Mustafa Galadari Group and managed by IMG Worlds, was honoured with two awards at the Annual Cartoon Network Licensing Awards, including the ‘Strategic Partner Award’ and ‘Best Products Award’.
The two Cartoon Network Licensing Awards were awarded by the Vice President of Cartoon Network Enterprises for Europe, the Middle East and Africa (EMEA), Ms. Johanne Broadfield, and were received by IMG World of Adventure’s Vice President for Retail & Licensing, Mr. Rajiv Sangari.
These awards were given as a mark of recognition for the exemplary range of CN merchandise products designed and created by the IMG Worlds of Adventure’s retail offer which resulted in an upsurge of retail business due to their strategic positioning of the products for the right target audience at accessible price points. IMG Worlds of Adventure has offered its guests more than 1,000 products available in the Cartoon Network retail stores, including the largest number of bespoke Cartoon Network merchandise under one roof. Currently the Cartoon Network zone includes six retail outlets, representing hugely popular properties Ben 10, The Powerpuff Girls, The Amazing World of Gumball, Adventure Time, CN Classic and LazyTown.
Commenting, Lennard Otto, CEO of IMG Worlds of Adventure, said, ‘At IMG Worlds of Adventure we are delighted to have received these two prestigious awards, especially in our first month of operation. We are dedicated to setting a new standard of immersive theme park experience and winning these awards demonstrates the outstanding retail offering we provide for our guests. We look forward to continuing this partnership in years to come.’
Commenting, Johanne Broadfield, Vice President of Cartoon Network Enterprises EMEA, said ‘The quality and wide variety of Cartoon Network product at IMG Worlds of Adventure really showcases the fantastic merchandise potential of the brands featured within the Cartoon Network zone. We’ve been delighted to see the early positive fan reactions to the park’s retail offering and have no doubt this will continue to be a great end to a very memorable day out at IMG!’
Mr. Rajiv Sangari, IMG World of Adventure’s Vice President for Retail & Licensing, also commented, ‘Winning these awards is a great achievement for our retail team at IMG Worlds of Adventure. We are very proud of the response we have received from our guests for our dynamic retail offering which proves our understanding of the brand and our guests’ needs very well. Our endeavour will remain to always enchant and surprise our guests with the best and the latest.’
Now open, IMG Worlds of Adventure spans 1.5 million square feet and offers an unprecedented theme park experience. By including state-of–the–art rollercoasters and rides plus impressive daily performances, IMG Worlds of Adventure is set to be the must-visit international destination, bringing
the best of family entertainment to Dubai.
Tickets for entry to the park can be purchased at www.IMGworlds.com with adult ticket prices set at AED 300 and Junior Admissions (under 1.2m) at AED 250, children under 105cm will be given free entry to the park, whilst a ticket for Senior Citizens (over 60) will be 150 AED . Tickets for Guests with Disabilities (above 1.2m) are AED 150 for Admission above 1.2m and AED 100 for Junior Admissions under 1.2m Ultimate Fast Track passes are an additional AED 195 with Fast Track 3 shots passes at AED 125.Two day passes will be available for AED 500 for adults and AED 400 for children. Annual passes to the park can be purchased for AED 2,495.