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Novo Cinemas signs agreement with IMG Worlds of Adventure

Middle East's largest theatre chain chosen as the preferred cinema operator for the world’s largest indoor themed entertainment destination, launching soon in Dubai.

Dubai, UAE, 10 May, 2015:Novo Cinemas, the largest chain of theatres in the Middle East, today cemented an agreement with the Ilyas & Mustafa Galadari Group, the developers of IMG Worlds of Adventure, the world’s largest temperature controlled indoor themed entertainment destination. The agreement was signed by Mr. Jaber Al Ansari, Novo Cinemas MD, and Mr. Ilyas Galadari and Mr. Mustafa Galadari, Executive Co-Chairmen and Owners of the Ilyas & Mustafa Galadari Group.

IMG Worlds of Adventure selected Novo Cinemas as its partner on account of the similarities in their approach to entertainment. Both parties are committed to providing unrivalled customer service and choice as well as being able to offer all guests a world-class experience.

IMG Worlds of Adventure is anticipated to become a landmark destination that will offer year-round entertainment for families from around the world. The addition of Novo Cinemas to IMG Worlds of Adventure’s offering adds real momentum to the destination’s growing roster of recognized partners which includes MARVEL and Cartoon Network.

In a perfect alliance of leading entertainment brands, Novo Cinemas brings to the project its forward-looking mission to offer a complete movie-going experience as well as the vast resources of owning company ELAN Group's wide-reaching network of media, events and film entertainment subsidiaries. Novo Cinemas at IMG Worlds of Adventure boasts a cutting edge IMAX theatre, representing the world’s leading immersive cinema experience, and the lavish comfort of the NOVO 7-STAR theatres, offering unprecedented levels of personalised service and exclusive amenities.

Commenting on the signing, Jaber Al Ansari, MD Novo Cinemas and Group CEO ELAN, said: “This marks a major milestone in our strategic growth plans for Novo Cinemas across the Middle East. Over the past two years, the Novo Cinemas brand has gone from strength to strength, breaking ground in new markets and pioneering the new face of cinema. We are very pleased to be a part of the landmark IMG Worlds of Adventure destination as we continue to push boundaries and strive to take the movie experience to even greater heights.”

Mr. Ilyas Galadari and Mr. Mustafa Galadari, Executive Co-Chairmen and Owners of the Ilyas & Mustafa Galadari Group added: “We are in a dynamic period of momentum for IMG Worlds of Adventure as discussions with a number of potential partners enter advanced stages, all focused on providing visitors with an experience unmatched by any other. Novo joins a growing list of trusted and well recognized brands that can delight and excite our guests all year-round, when IMG Worlds of Adventure opens to the public. The sense of anticipation for IMG Worlds of Adventure is growing on a daily basis as construction advances, and with that we have to exceed ever increasing expectations. Novo Cinemas alongside MARVEL, IMG Boulevard, Lost Valley – Dinosaur Adventure and Cartoon Network, all contribute to our vision of a truly show stopping customer journey.”

The Novo Cinemas regional network of theatres currently spans no fewer than 115 screens and 22,000 seats in 14 locations across the UAE, Qatar and Jordan. On-going expansion will see these numbers grow to over 200 screens by early 2016 – and the Novo IMAX network extended to six spectacular screens. Following on the success of the World Trade Centre Abu Dhabi and The Pearl-Qatar locations opened in 2014, Novo Cinemas has since announced plans to launch new locations in Dubai's Dragon Mart, Qatar's North Gate Mall, Bahrain's Muharraq Mall, and more.

IMG Worlds of Adventure located in Dubai, UAE will offer an epic journey of rollercoasters, rides and thrills in four themed zones: IMG Boulevard, Cartoon Network, Lost Valley - Dinosaur Adventure and MARVEL. Spanning over 1.5 million square feet, the temperature-controlled entertainment destination will accommodate over 20,000 visitors a day and is due to open in 2015.


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