Novo Cinemas, one of the Middle East’s largest cinema companies, operates its state-of-the-art flagship location at IMG Worlds of Adventure in Dubai. The ultra-modern, 12-screen multiplex is futuristic and cosmic in design with more than 5,000 meters of LED strip lighting in customized colours, making it an Instagrammable dream. Cinephiles love the IMAX® with Laser Experience, three VIP screens with Novo’s famous 7-Star service, a private lounge with a dedicated fine dining menu and personal butler service, fully reclined leather reclining seats with pillows and blankets – the perfect luxurious experience.
The massive IMAX® theatre at IMG Worlds of Adventure in Dubai is a multi-purpose venue making it the perfect space to host corporate events and meetings. It features seating for 360 guests, a screen of 24.4 x 13.8 meters, immersive audio, 12-channel sound technology and a next-generation 4K laser projection system.